An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That Sell: How to Build Trust in Your Marketing’ featuring Marcus Sheridan. Stelzner says, “Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview... [...]

Communication is the key to achieving business success. Especially when it comes to creating a marketing or sales message you need to be persuasive so that the prospects are convinced to make a purchase. HubSpot columnist Emma Brudner has shared 19 closing phrases to seal more sales deals. On the importance of doing research Brudner says, “You need to understand your company’s offerings so you can find the products and services that will work best for the prospect you’re working with. And throughout the sales process, do your research on the prospect’s company. I Speak... [...]

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