Is E-E-A-T A Ranking Factor? [Answered]

E-E-A-T is an acronym that stands for experience, expertise, authoritativeness, and trustworthiness. These are guidelines that Google’s quality raters use to evaluate the quality of search results. Search Engine Journal contributor Roger Montti has published an article explaining whether E-E-A-T is a ranking factor. He says, “Have you ever noticed that Googlers tend to talk about signals more often than ranking factors? People ask Googlers about ranking factors, and they nearly always turn around and talk about signals. Google’s explainer of how Search works even makes a distinction... [...]