The latest ‘MarketingExperiments’ blog post is titled “Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps”. Jen Doyle says, “Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing responsibility, and not just Sales alone. We are on the right track. The challenge is that marketers are having trouble gaining funnel optimization maturity”. Marketing Funnel: How to optimize... [...]

The latest ‘MarketingExperiments’ blog post is titled “B2B Funnel Optimization: What happens after you capture the lead?”. [‘MarketingExperiments’ Blog] […]  [...]