Keyword intent reflects the purpose behind a user’s search query, whether it’s informational, navigational, or transactional. Understanding keyword intent helps create content that aligns with user needs, improving search relevance and engagement. MOZ contributor Jo Cameron has published an article answering the question “What Is Keyword Intent and How Does It Impact Your Conversion Rate?”. She says, “There are four primary types of keyword intent: informational, commercial, transactional, and navigational. Informational keyword intent  Users with informational intent... [...]

Keyword intent is a notion of the type of result people expect to find when they use search engines. Wiz SEO Hub contributor Marcus Tober has published an article explaining what you need to know about how customers search. He says, “These categorizations help site owners and SEOs structure their content strategies so they can better serve users up and down the buying funnel (shown below). If someone uses an informational term, for instance, they are more likely to be at the “awareness” end of the funnel, whereas a transactional term may indicate they are ready to convert. Navigational... [...]