Not all keywords are created equal. Some may just be hypothetical; you suspect a keyword may be useful and you need to verify it. But even verified keywords aren’t all equally useful. You really need to know the keywords people search for when they are ready to buy something, not the keywords they use when they are browsing. Ben Shaffer has just released his Buyers Keyword Tool, designed to help you get the best keywords to target in your marketing. Where do people buy things online? The most popular place is Amazon. Wouldn’t it be helpful if you uncovered the keywords people type... [...]