Effective keyword research helps you to find and focus right keywords for better search engine marketing. The SEO has changed in the wake of COVID-19 pandemic. To keep your search engine performance steady during these tough times, you need to cope with  the search engine algorithm changes. Kozai’s Gary Hainsworth has published an article highlighting some useful tips on updating your  keyword research during the Coronovirus. Hainsworth says, “SEO is constantly evolving and what is right one month may not be right the next. We’ve known this for a while, but with the increased reliance... [...]

Ahrefs contributor Tim Soulo has published a comprehensive guide entitled ‘Keyword Research for SEO’ to help you improve search engine optimization with effective keyword research. Soulo says, “Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try. Given how important keyword research is, it’s hardly surprising that we’ve written a lot about it already. But reading through tons of posts and trying to piece everything together yourself is hard work, especially if you’re... [...]

Right keyword selection can help you to improve your search engine marketing performance. In-depth keyword research can help you to explore and select the most appropriate keywords for your business. Ahrefs’ Joshua Hardwick has shared five tips to help you understand the importance of importance of keywords and use them for SEO. Hardwick says, “Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that? There are two ways. PPC (Pay Per Click) advertising SEO (Search Engine Optimization) Pay-per-click (PPC) PPC is where you... [...]

Keyword research is the process of looking into what users type into search engines to find what they’re looking for. Effective keyword research helps you to identify right keywords for improving your search engine rankings and grow website traffic. To help you strengthen your keyword research, Rank Ranger’s Carolyn Lyden has shared some useful metrics. Lyden says, “Understanding the numbers behind keywords helps to mitigate that issue and the time wasted investing in the wrong type of content. Search Volume Search volume tells us how many people are searching for a topic on a particular... [...]

Microsoft’s Keyword Planner is a great tool to perform keyword research. It helps you to find right keywords and reach out to the customers who are continuously searching for products and services you offer. Microsoft Advertising’s Kevin Salat has published an article on using Keyword Planner to grow your search engine presence. Salat says, “In a world that seems to be changing by the minute, your customers are continuously searching for products and services with new queries, so keyword management is of the utmost importance. But how do you choose the best keywords, and how... [...]

Effective keyword can help you to rank well in search engines for specific topics to drive traffic to your site and promote your products and services by enhancing your marketing effectiveness. Vertical Leap contributor Dave Colgate has shared five clever ways to do keyword research. Colgate says, “Basic keyword research isn’t enough to get you ranking high and winning ad auctions anymore. So, in this article, we’ve got five smarter ways to go about keyword research that will help you find new opportunities and become more competitive in search. #1: Target keywords by intent, not volume The... [...]

Keywords play major role in helping you to achieve higher search engine rankings and increase your website traffic. By choosing right keywords and integrating them into your content, you can improve your SEO performance. Business 2 Community contributor Daniel Hopper has shared some useful tips to get more traffic using keywords. Hopper says, “Choosing the right keywords to use in your marketing copy and search engine optimisation is key to more people finding your website amongst the millions of alternatives. Achieving a higher-ranking result means you will be higher on the Search Engine... [...]

Social media advertising offers a flexible way (in terms of budget) to promote your products and services. With well-designed ads, you can persuade the social media users to take desired action. Rival IQ is hosting a webinar ‘Social Media Advertising That Works’ featuring Nathan Okuley on Tuesday, June 9, 2020 at 1.00 pm ET. The Rival IQ team says, “Join us for a live interview with Nathan Okuley, marketing strategist with years of experience with big brands like Mission Coffee Co., Justice, Ologies, and more. With our host, Seth Bridges, Nathan will dive into the strategies behinds... [...]

Effective keyword research helps you to discover words and phrases that people use in search engines. By identifying these words and phrases you can optimize your content for search engine result pages. Vertical Leap‘s Michelle Hill is hosting a webinar ‘How to do keyword research using free tools’ featuring Marie Turner on Wednesday, June 3, 2020. Hill says, “Keyword research is key to the success of your SEO and PPC strategies as it helps you continually find new opportunities to connect with your audiences. As competition in the search results continues to grow and available... [...]

In the wake of COVID-19 pandemic, the work from home (WFH) concept is seen as a new normal today. For the people who so far engaged physically, the challenge is how to establish new connections online. On24 is hosting a webinar ‘How To Create Authentic Connections In A Digital World’ featuring Mark Bornstein, VP of Marketing, ON24 on Thursday, June 11, 2020 at 2.00 pm ET. The On24 team says, “In today’s WFH landscape, digital marketers are tasked with driving the entire buyer’s journey- from lead to revenue. That means creating content experiences that rise above the noise of a competitive... [...]