Keyword Search Intent Explained

Search intent refers to Internet users’ purpose of a specific online search. Common types of Search Intent include informational, commercial, navigational, and transactional. BrightEdge contributor Millie Reinhardsen has published an article explaining Keyword Search Intent. She says, “Pages that gain the most visibility and attract the most site visitors for a specific keyword in specific context begin to earn authority for that keyword (i.e., it is understood by search engines to be the most relevant and authoritative result for that keyword in that context), and will garner a top spot... [...]