Keywords are important for SEO because they help search engines understand what a website is about and match it with relevant search queries. Search Engine Journal contributor Winston Burton has published an article answering the question ‘Do Keywords Still Matter?’. He says, “Here are four ways keywords continue to help brands. 1. Keywords Help Indicate User Intent Keywords are directional. They give very good clues that “point” to the kind of content the searcher is trying to retrieve. However, there is still a vocabulary problem between the index system and end users, who... [...]

Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing. HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords. She says, “The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you... [...]

John says, “Google mobile search and Google search are two different animals and understanding more about both has become a necessary evil”. [John Jantsch’s Blog] […]  [...]