A landing page is a standalone web page that is designed to persuade users to take one specific action. For example, a landing page might ask users to sign up for a newsletter, purchase a product, or RSVP for an event. HubSpot has published ‘How to Create a Landing Page: The Ultimate Guide’. Christina Perricone says, “Why would you create a unique page for people to complete a form? Why not just use your homepage or About page? Great questions. After reading this article, you’ll likely be able to answer those questions yourself. Still, the short answer is this: A landing page... [...]

A landing page is a standalone web page that’s designed to persuade users to take a specific action. They are created for marketing or advertising campaigns. MOZ has published the latest episode of the Whiteboard Friday video ‘Making Industry Landing Pages Engaging for B2B Companies’ featuring Jason Dodge. The MOZ team says, “The root of your industry landing page at the end of the day should be sales enablement. So from a marketing perspective, it shouldn’t be going out to create an industry page that is just strictly purpose built to generate traffic from a search... [...]

William Tan has built a flexible solution to every direct marketer’s biggest need: An attention-getting page design. His new WordPress theme, called FlexiTheme, has more flexibility and sophistication than nearly any other theme you have ever seen: ■ A proven landing page design and layout for increased conversions ■ More than a dozen highly customization building blocks and sections ■ Professional-looking shortcode-based pricing table ■ Easy Paypal integration including a customized Paypal button without logging into Paypal ■ Responsive layout that will automatically... [...]