A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. HubSpot contributor Karla Hesterberg has shared 21 of landing page design examples for 2022. She says, “How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your... [...]

The landing page of a website (sometimes called a squeeze page) is the page where new visitors access your website when they arrive from clicking on a link in a search engine results page. Typically, you want the page to accomplish two things: • Indicate your capabilities for helping visitors by looking professional and offering something of value to the visitor. • Gather contact information from the visitor. The goal of the offer you make is that it is valuable enough that visitors are willing to give their contact information to get it. There is a science to creating a landing page.... [...]

Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase. UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate. He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion. 1 — Friction reducers Friction reducers are probably the easiest item to implement on this list. Simply put, friction reducers do just that, they reduce friction for the user to continue... [...]