Here is the latest episode of the SERP’s Up podcast episode ‘Moving your landing pages beyond PPC’. The SERP’s Up team says, “Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search. With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this... [...]

Exposure Ninja has published a new video ‘This is Why Your Landing Pages Don’t Convert’ explaining the reasons why some landing pages fail to convert. Exposure Ninja  [...]

Your landing pages work as central stage for the products or services you are trying to sell. You can make your landing page perform better with a strong copy that helps you to persuade your prospects to make a purchase. PPC Hero contributor Alexandria Nixon has shared five elements of a high converting landing page copy. Read Nixon’s article to make your landing page copy more persuasive and action oriented. Nixon says, “Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the... [...]