Copyhackers’ Guide to Writing Landing Pages for Problem-Aware Visitors

By customizing your landing page themes depending on the needs of your visitors, you can improve your marketing performance. Copyhackers contributor Tyler J Koenig has published a useful article on writing landing pages for problem-aware visitors. Koenig says, “Imagine you’re a first-time homeowner with a raccoon problem. You are almost positive you’ve seen them in your garage. They freak you out and you want them gone…but you don’t really know the extent of the problem. You know next to nothing about raccoons. You don’t know if they bite or scratch or spit freaky raccoon acid.... [...]