New software by Andy Black and Simon Greenhalgh, Semantix Pro, offers a “white hat” ethical SEO tool that will stand the test of time. They call it “The Most Complete Semantic Keyword Research Tool Ever Created”. “Semantics” is the study of the meaning of words and the related meanings of related words. For example, “hot”, “sweltering” and “high temperature” are semantically related. Search engines are looking for these semantic relationships and are using them in rankings. If a person searches for “sweltering”,... [...]

The days of webmasters who try to trick Google are numbered. It’s only a matter of time before they realize their old-school methods that tried to trick Google are counterproductive. Google can hardly ever be tricked these days. It’s a waste of time to try. Instead, spend your time writing content that informs people and impresses Google favorably. These two goals are related. If your content is helpful to people, and isn’t written to trick Google, then Google will be impressed. Ryan Stevenson’s latest Plugin, WP Semantic, is designed to help you write better quality content... [...]