Search Engine Journal has published a new podcast episode ‘Lead Generation Ads: A How-To (& Why)’ to help you improve the performance of your lead generation ads. The SEJ team says, “On this special Marketing O’Talk podcast, part of the Search Engine Journal Network, host Greg Finn was joined by an all-star cast to discuss lead gen forms, their function within a marketing strategy, tips and tricks, and more! Michelle Morgan, Director of client services at Clix Marketing, co-founder of Paid Media Pros Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder... [...]

TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user”. TikTok’s ‘Lead Generation Ads’ Press Release  [...]