How To Build A Lead Generation Plan

Lead generation is crucial for identifying potential customers and nurturing them into loyal clients, driving business growth. It enhances the sales pipeline by continuously attracting and converting prospects, ensuring a steady stream of revenue opportunities. Search Engine Journal contributor Ben Steele has published an article on building a lead generation plan. He says, “You must communicate with leads correctly to provide a good experience and move toward a sale. What that looks like depends on what problems they face, their proximity to readiness to purchase, and how they became a... [...]