Lead generation is the process of collecting contact details and then developing relationships with potential customers. Your content can play a pivotal role in generating more leads for your business. Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing. She says, “Can content marketing help (or even drive) your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how: 1. Match content to search intent Just about any website out there is optimized to generate Google organic traffic. In most cases,... [...]

Lead generation is an important aspect of your business growth. With quality leads, you can continue to get more and more customers. Jeff Bullas has shared some useful tips to acquire, qualify and nurture leads with interactive content. He says, “Interactive content is going to make you question that! While these two ideas seem closely related, it is important to distinguish between them. So, let’s get you some answers! If you’ve ever taken a quiz like “Which FRIENDS character are you?” or used a calculator to find out your loan EMI, you’re already familiar with interactive content.... [...]

Lead generation is about informing people about your products and services and to drive them to take interest in it. Quality lead generation enables you to take you business to the next level. Business 2 Community contributor Beatriz Redondo Tejedor has shared three ways to generate more leads in 2020. Redondo says, “Generating more leads is the first step to increasing sales. If you’re looking for ways to increase the number of leads reaching your sales funnel, here are three proven strategies. Create specific landing pages A landing page is a dedicated page created specifically as part... [...]

Lead generation is the key to getting new customers and increasing your sales. You can get more people to visit your websites with right tools and strategies. BrightEdge contributor Gabriele Regalbuto has shared six best practices to improve lead generation. Regalbuto says, “Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the... [...]