A B2B marketing funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter. MarketingProfs contributor Benjamin Boman has published an article featuring six lead generation tools to improve ROI on your B2B marketing funnel. He says, ” Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible. One concrete way to do so is to see how you can reduce the amount of waste of potential leads... [...]

Ariel Sanders has developed a lead generation system he calls Lead Octopus, and it’s the most powerful opt-in gathering system ever created. Sanders’s new tool (a WordPress plugin) doesn’t limit its lead gathering to a squeeze page in WordPress. Like the octopus it is named for, it has 8 tentacles, all outstretched to pull in leads. Lead Octopus gathers opt-ins from: • Squeeze pages in WordPress • Squeeze pages outside WoirdPress • Send Facebook Notifications • Content Lockers • In-page opt-in forms • Opt-in pop-ups • Social pop-ups •... [...]