Lead generation is the process of attracting and converting prospects into potential customers through various marketing strategies. This can involve tactics such as content marketing, social media engagement, and email campaigns to capture and nurture leads. HubSpot has published a new video ‘How Lead Management Works In 2024’. The HubSpot team says, “In this video, we’ll dive into the powerful features of HubSpot’s smart CRM, showing you how to maintain a single source of truth for your customer-facing teams. Learn how to set up... [...]

Lead Management is the process of acquiring and managing leads until the point where they make a purchase. HubSpot contributor Claudia Martinez Monsanto has published an article featuring useful strategies to manage your sales leads. She says, “Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future. Best Practices for Lead Collection 1. Diversify lead sources. As mentioned earlier, a continuous flow of leads is essential to company growth. But what... [...]