Seven Strategies to Write Lead Nurturing Emails

Lead nurturing emails are targeted communications designed to build relationships with potential customers at every stage of the sales funnel. These emails provide valuable content and personalized follow-ups to guide leads toward making a purchase decision. HubSpot contributor Shaun Pinney has published an article featuring seven tips to write lead nurturing emails. He says, “In my experience, lead nurturing is all about building and maintaining relationships with potential customers who aren’t quite ready to buy. It’s a way to stay top-of-mind and provide ongoing value — so that... [...]