Five Ways to Segment Leads Using Interactive Content

Lead segmentation is the process of categorizing leads on the basis of different parameters like demographics, industry, geographical location, etc. Jeff Bullas has shared five ways to segment your leads using interactive content. He says, “Every company should segment their leads. They can be segmented based on different parameters, depending on what is most suitable for the company. Let’s see how interactive content can help you with this. 1. Consumer utility As a business, the primary motivation should be to provide your consumers with value. But as much as you’d like to, you cannot... [...]