The Future of Email Marketing: Leveraging AI for Personalization

AI in email marketing leverages machine learning and automation to create personalized, data-driven campaigns that resonate with recipients. By analyzing customer behavior and preferences, AI helps marketers optimize content, timing, and targeting, enhancing engagement and conversion rates. MarTech contributor Liz Wilcox has published an article featuring useful tips on using AI in email marketing without losing the human touch. She says, “Instead of using AI solely in ways that benefit our companies, we need to use it to create a more enjoyable human experience through the content we create. How... [...]