LinkedIn is often seen as a venue for networking with others in your industry, building a web of connections that may, over time, advance your career. It certainly is that, but it can also be a tool for making immediate sales, not just by placing ads on the site, but also by the content of your posts. You can place a Call to Action in your posts, asking people to contact you, visit your website, etc. Yu may be able, as some others are, to operate the entire public face of your business on LinkedIn. If you are hesitant to be blatantly commercial in your LinkedIn content, you’re not alone.... [...]

LinkedIn SEO means crafting your profile in a way that improves its ranking in search results. The higher your profile ranking in search results, the more people will discover and see it. Semrush has published an in-depth article explaining LinkedIn SEO and how you can optimize your profile for improved visibility. The Semrush team says, “In this article, you’ll learn how to leverage LinkedIn SEO to increase your visibility and reach more of the right people. What Is LinkedIn SEO and Why Is It Important? Search engine optimization (SEO) on LinkedIn means improving your profile (or your... [...]

LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn. She says, “In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers. #1: Get to Know Your Target Audience on LinkedIn The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your ideal... [...]

William Meers has invested a lot of time and energy in finding ways to prospect for new clients on LinkedIn. His time was well-spent because his LinkedIn Door Openers reveals 10 effective (but simple) strategies to create sales within days online. With LinkedIn, it’s important to take a long-term strategic view of building relationships. Don’t expect to (and don’t even try to) get a sale on the first contact. But as you create relationships (long term relationships) with key decision makers, they will cone to trust you, and sales will generally result. Meers shares methods he... [...]

Patsi says, “How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post.” [Writing on the Web] […]  [...]

The latest issue of Online Publishers Association intelligence report has been released. The featured research is titled as ‘Demand Media’s boffo IPO; LinkedIn files for another’.[OPA Intelligence Report] […]  [...]