Using LinkedIn for lead generation involves leveraging the platform’s professional network to connect with potential clients and partners. By sharing valuable content and engaging with industry-specific groups, businesses can attract and nurture high-quality leads. The latest ‘Masters in Marketing’ video is titled ‘My Best LinkedIn Strategy for Lead Generation’ featuring Natasha Vilaseca. The MiM team says, “If you’re in B2B sales and not leveraging LinkedIn, you’re leaving money... [...]