Guide to using LinkedIn matched audiences

Matched Audiences focuses on building individual target groups based on various metrics. The data can additionally be shared across your company’s ads accounts while the monitoring features allow you to easily view the current status of each audience. Search Engine Land contributor Tim Jensen has published a new article on how to get started with LinkedIn matched audiences. Jensen says, “This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns. Types of matched audiences LinkedIn allows for a variety of... [...]