LinkedIn Retargeting Explained
LinkedIn’s company page retargeting allows you to create an audience based on members who have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your page. HubSpot contributor Sheryl Green has published a comprehensive article on LinkedIn Retargeting. She says, “Also known as remarketing ads, LinkedIn retargeting ads allow you to reach LinkedIn users who may have previously interacted with your brand in some way (so they have some level of interest), yet they haven’t purchased from you. How to Retarget on LinkedIn Retargeting through LinkedIn... [...]