LinkedIn Single Image Ad Retargeting [Guide]

LinkedIn ad retargeting allows you to build audiences of LinkedIn members who visited a page on your website, engaged with a single image ad, and viewed a video ad. Search Engine Journal contributor Tim Jensen has published ‘A Guide to LinkedIn Single Image Ad Retargeting’. Citing the benefits of engagement-based retargeting, he says, “You’ve likely heard the acronyms from the progression toward a cookieless web – for example, GDPR, CCPA, and ITP. Remember FLoC? Pixel-based retargeting audiences continue to become less reliable as mobile OS and browser restrictions decrease... [...]