Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers. HubSpot contributor Lestraundra Alfred has published an article featuring 37 LinkedIn social selling statistics. She says, “When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics... [...]