Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world.Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’.Alex Macura says, “Digital marketers have heard of the e-commerce value of livestream shopping. Here’s how to include it in your marketing plan.Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping... [...]

Livestream shopping uses live video streaming to provide brands with an opportunity to improve intimacy with consumers and make sales. According to Deloitte, China’s livestreaming market generated $4.4 billion last year.MediaPost contributor Teng Zhang has shared a useful article on Livestream Shopping.Zhang says, ” Live-streamed content is captivating young audiences: More than 60% of 18- to 34-year-olds report that they regularly tune in to real-time video from online influencers, according to Statista. Retailers are adding their own content into the mix,... [...]