Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world. Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’. Alex Macura says, “Digital marketers have heard of the e-commerce value of livestream shopping. Here’s how to include it in your marketing plan. Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping... [...]

Livestream shopping uses live video streaming to provide brands with an opportunity to improve intimacy with consumers and make sales. According to Deloitte, China’s livestreaming market generated $4.4 billion last year. MediaPost contributor Teng Zhang has shared a useful article on Livestream Shopping. Zhang says, ” Live-streamed content is captivating young audiences: More than 60% of 18- to 34-year-olds report that they regularly tune in to real-time video from online influencers, according to Statista. Retailers are adding their own content into the mix,... [...]