Are LLMs And Search Engines The Same? [Answered]

Search Engine Journal contributor Winston Burton has published an article answering the question ‘Are LLMs And Search Engines The Same?’. He says, “AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into their algorithms, but do search engines and AI LLMs now serve the same purpose? Here’s... [...]