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Local search enables users to discover nearby businesses, services, and events, leveraging geographical proximity to deliver relevant and personalized results, vital for local businesses’ visibility and customer engagement strategies. Optimizing local SEO, managing online listings, and garnering positive reviews are key strategies for enhancing visibility and attracting local customers. MOZ contributor Mirial Ellis has published an article featuring 14 local search developments from Q1 2024. She says, “Time to catch up on the most notable local search happenings in the first quarter... [...]

Local search refers to a type of internet search that uses specialized search engines to find local businesses. It helps local businesses grow quickly through search engines. MOZ contributor Miriam Ellis has published an article featuring 12 local search developments from Q3 2023. She says, “The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities... [...]

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This... [...]