Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords. Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’. The SEJ team says, “As search evolves, many marketers are worried about their brand remaining visible online. While AI-generated search experiences are so new, we do know that now isn’t the time to make any drastic changes to... [...]

Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build... [...]

Search Engine Land is hosting a webinar ‘How to leverage the power of local search in your 2021 marketing strategy’ on Thursday, November 12 at 1.00 pm EDT. The SEL team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum... [...]

Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build... [...]

Search Engine Land is hosting a webinar ‘How to leverage the power of local search in your 2021 marketing strategy’ on Thursday, November 12 at 1.00 pm EDT. The SEL team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum... [...]