Why Do You Need Long-Term Content Strategy?

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Search Engine Journal contributor Julia McCoy has shared 10 reasons why you need a long-term content strategy. She says, “Marketers who create long-term content strategies often publish more effective content, build bigger audiences, and garner more shares across the board. 1. It’s A Better Use Of Your Money And Resources Imagine going on a diet to lose weight. For two weeks, you eat only whole, clean foods and you exercise for two hours a day. You... [...]