Lyris Releases ‘Email Deliverability 2013: Keeping Pace with Evolving Practices’ Guide

Lyris has released the ‘Email Deliverability 2013: Keeping Pace with Evolving Practices’ guide. The Lyris team says, “Marketers who leverage mobile marketing and other evolving digital marketing best practices will be equipped to provide unique experiences for their customers in ways that are unique, relevant, and intensely personal. We’ve updated this popular guide to include new information on optimizing email for delivery to mobile customers – a critical component in the digital marketing mix that successful marketers are increasingly using to their advantage. Recent studies... [...]