Lyris Inc. Releases ‘Email + Mobile + Tablets: Mastering the Device Revolution’ Guide

Lyris Inc. has released a free guide entitled “Email + Mobile + Tablets: Mastering the Device Revolution”. Lyris Inc. team says, “As the platform revolution explodes in 2012, this market represents a tremendous opportunity to extend the reach of your email campaigns, target your customers more effectively and increase your return on investment. You’ll learn: Design strategies for the small screen How to create landing pages that convert mobile users What mobile elements to test to drive results How to implement a cross-channel approach The trends and tactics for tapping into... [...]