Lyris has released a free guide entitled “Email + Twitter + Facebook:  22 Tips to Cross-Channel Success”. Lyris team says, “This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth. Learn how: Starting with a simple subject line can launch a powerful 3-pronged campaign Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions Revenue grew 5X when... [...]

Lyris has released a free guide entitled “Email + Twitter + Facebook:  22 Tips to Cross-Channel Success”. Lyris team says, “This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth. Learn how: Starting with a simple subject line can launch a powerful  3-pronged campaign Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions Revenue grew 5X... [...]