Olivia Dello Buono says, “If you’re in the throes of a relentless heat wave, a.k.a. August, holiday planning is the last thing on your mind. But it shouldn’t be! Planning a cohesive email marketing campaign takes time: aligning content and design, accounting for outside dependencies and testing and refining all need to happen before you launch. Once November rolls around, you’ll wish you started sooner. Not convinced? Here’s why you need to kick off your holiday planning ASAP, and how you can deliver more relevant, contextual experiences to your subscribers. Online shoppers are doing... [...]

Liz Willits says, “Jeopardy time: A virtual event so popular that it garners almost unheard-of visitor-to-lead and lead-to-customer conversion rates. Correct response: “What is a webinar?” I can confidently say that webinars may be one of the best content marketing tactics out there. I know this from the number of success stories inundating the internet – webinar landing pages converting 51 percent of visitors into leads, stunning 20 percent conversion rates of webinar attendees to paying customers and the sheer number of companies promoting themselves with webinars (62 percent of B2B... [...]

Brandon Olson says, “Writing consistent, unique emails for your subscribers can be hard, and it’s often a struggle many email marketers face. (Don’t worry, it happens to the best of us!) While there’s no shortage of places to look for ideas on what to write, we often overlook one of the best sources available to us: Facebook. Facebook is a great place to test ideas in real-time since it provides an environment that makes it easy to figure out what content resonates with your audience – which can speak volumes to the type of content that would be relevant to your email subscribers. By... [...]

Jason Moore says, “Imagine if nothing was ever tested, nothing was ever improved on and made better. We’d still be stuck living in caves and life would be pretty miserable. OK, that was a pretty extreme example to start off this post with, but I really think it is a great way to showcase why split testing your sign up form is so important. You could set up your form, then leave it the same way forever. But if you’re aiming to boost your email list growth, you’re going to want to test variations to ensure your form is as effective as possible in attracting potential subscribers. The... [...]

Jason Moore says, “Crafting a really great video starts with really great brainstorming. Without it, you could end up creating a lot of really rough drafts of scripts and doing a lot of takes to try to get your video just right. To make a basic analogy – brainstorming is like sketching out the initial concepts of a house that you want to build. Can you build one without that step? Sure. But it won’t be easy. Brainstorming doesn’t necessarily have to be in a group, either; if you’re a team of one, you still need to get your ideas out of your head and on paper (or your computer screen,... [...]

AWeber marketing specialist, Liz Willits, says, “You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 50-page ebooks, 30-day courses, 100-page white papers and beyond. These gifts are called lead magnets or incentives, and they’re a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust and assists in converting your leads into customers. The problem is though, while a great lead magnet is a valuable... [...]

Denise Wakeman’s latest blog post is titled “8 Ways to Build Your Mailing List”. [Biz Tips Blog] […]  [...]