HubSpot’s Guide to Managing PPC Campaigns

PPC campaigns allow businesses to reach their target audience quickly by placing paid ads at the top of search results. They are cost-effective, as you only pay when someone clicks on your ad, making them a powerful tool for driving immediate traffic and conversions. HubSpot contributor Matthew Wainwright has published a guide on managing PPC campaigns. He says, “In 2023, 77.8% of Google’s revenue came from advertising on Google properties and YouTube. Why? Well-run pay-per-click or PPC campaigns help you generate leads by nearly guaranteeing ad placement in search engine result pages. And... [...]