Market research is crucial for understanding customer needs, allowing businesses to make informed decisions and tailor products or services effectively. It also helps identify market trends, reducing risks and enhancing competitive advantage. Semrush has published ‘How to Do Market Research for a Startup: A Complete Guide’. Boris Mustapic says, “Performing market research allows you to: Gauge demand: Uncover whether there’s sufficient demand for your product or service before you invest money into developing and marketing it Understand customers: Learn more about your customers... [...]