Martech Today has published a replay of a webinar on ‘Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value’. The Martech Today team says, “The goal, of course, is to generate a predictable revenue stream from loyal customers, rather than betting on the considerably less predictable acquisition of new customers; a strategy known as revenue marketing that we predict is poised to drive success for marketers in 2021. David Raab, Founder of the Customer Data Platform Institute will join Omer Artun, Acquia’s Chief Science Officer... [...]

Martech Today has published a replay of a webinar on ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’. The Martech Today team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding identity insights... [...]