Ahrefs’ List of 12 Essential Marketing Analytics Tools

Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024. He says, “Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you... [...]