MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketer’s Guide to Marketing Attribution’ featuring Bonnie Crater. George B. Thomas says, “The attribution method depends on what you’re measuring: Single-touch attribution tells you where a customer started, and multitouch attribution models break down actual pipeline into every part of the customer journey. Which is especially helpful now, when many marketers are working with tight budgets. “In the world of a tight budget, marketing measurement has never been more important,”... [...]

This is a reminder for the MarTech webinar to be held on March 9, 2023.  MarTech is hosting a webinar ‘Build a Winning Marketing Attribution Framework’ on Thursday, March 9, 2023. The MarTech team says, “Join Nani Shaffer, CMO at Channel99 and Ashley Long, Director, GTM Operations and Forecasting at Demandbase, as they discuss: What is marketing attribution, and why it’s important The top 3 challenges in marketing attribution How to choose the right attribution model for your business Plus, tried and true best practices from attribution pros.” Build a Winning Marketing... [...]

It is important for marketers to measure the impact of their marketing and advertising efforts. Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to sales, conversions, or other goals. Digital Marketing Depot has published a new white paper ‘101 Guide to Marketing Attribution’. The DMD team says, “Download this whitepaper to deep-dive into: Why marketing attribution is important The types of marketing attribution Challenges of building an attribution model Recommended approach to each challenge How... [...]

Equipping marketing leaders with the skills, tools and data they need to prove ROI is a lot like setting out to sea on a fishing expedition. Prep work is required! You need hooks, lines, bait, a rod, bobbers and a bonus if you have a boat to carry it all. MarTech is hosting a webinar ‘Build a Winning Marketing Attribution Framework’ on Thursday, March 9, 2023. The MarTech team says, “Join Nani Shaffer, CMO at Channel99 and Ashley Long, Director, GTM Operations and Forecasting at Demandbase, as they discuss: What is marketing attribution, and why it’s important The top 3 challenges... [...]

Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. Rockerbox, Inc. has published a new e-book ‘Attribution: Everything You Need to Know’. The Rockerbox team says, “One of the most important questions you’ll need to answer as a marketer boils down to: What’s working? Which of your channels are driving sales, and which ones are wasting precious... [...]

Ben Davis says, “Though the headline might suggest it, I’m not going to draw a tawdry analogy. Simply, let’s look at a few charts from Econsultancy’s new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll. 66% of companies undertake some form of attribution and analyse their results The headline statistic is a heartening one. 66% of company respondents said they carry out attribution on all or some campaigns and analyse the results. Though the agency sample size is a third of that for company respondents, a disparity... [...]