Digital Marketing Depot has published ‘Customer Data Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Customer Data Platforms: A Marketer’s Guide” examines the market for customer data platforms and the considerations involved in implementation. The 75-page report reviews the growing market for customer data platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in enterprise customer data platforms. What you should look for in a customer data solution. What... [...]

Digital Marketing Depot has published ‘Marketing Automation Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of “Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges. In this report you will learn:  What factors are driving marketing automation platform use. What core capabilities do... [...]