What do marketers need?

We need: ► clicks, ► page views, ► bigger and more engaged mailing lists, ► sales. Of course we do, but is this all? What about ► a healthy life ► a positive relationship with our clients, ► a chance to have fun with families and friends, ► peace of mind, ► satisfaction, ► a reason for living? We are people, after all, and we need the things that people need. We just came across this classic article by Tony Schwartz in the Harvard Business Review. Think about the implications for your marketing and for your life. 30 Things We Need — and 30 We Don’t Harvard Business Review  [...]