2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]

Marketing is a creative job. To achieve success in it, you need to keep observing and experimenting. Neil Patel has published a new video ‘Overcoming Marketers’ 5 Toughest Challenges’ to help marketers achieve success. Learn how to overcome the biggest challenges faced by marketers with Neil Patel! From growing a global audience to navigating privacy regulations and pivoting strategies in times of crisis, Neil provides valuable insights and actionable tips to help marketers succeed in today’s fast-changing landscape. Neil Patel’s Blog  [...]