Luther Landro, no stranger to IM NewsWatch readers, has released his latest tool for online marketers: Ultimate WordPress Branding. This new software helps marketers and consultants who build sites for others. When you show a sample WordPress site to a potential client or when you actually build a site and turn it over to a client, if it is a plain WP site, they can easily buy services from the lowest bidder, from any WordPress webmaster. But if you have tweaked the site to make it better and make it unique to you, then if they want to take advantage of the work you have done, they will need to... [...]

Offline clients know from experience that people trying to sell marketing services to them aren’t always trustworthy, so when you approach them they tend to be suspicious and self-protective. To break through these barriers, you need to show them how much value you will provide for them: the return on their investment. If you show them they make a significant return on their investment with you, you can usually get the sale. That’s what ROI Sales Machine provides. This tool in the hands of a marketing consultant can demonstrate the ROI in a way that persuades the client that you are... [...]

Businesses can live or die by their reputation. If word of mouth (or its online equivalent) turns against a business, quick action is needed to keep the business from declining. The Web Development Group has just released Offline Reputation Magma Marketing consultants need a tool to alert a business to its reputation problems and risks. That’s what Offline Reputation Magma is. This software finds businesses with reputation issues, and then creates a report, customized for a particular business, showing their reputation problems. This PC software searches Google+, Yelp, Yahoo and Insider... [...]