The customer is the ultimate king. By keeping your customers satisfied, you can improve business performance. MarTech contributor Corey Patterson has shared three ways to deliver better marketing experiences. Patterson says, “Here are three ways Butler recommends marketers deliver better customer experiences. Work to bring offline audiences online It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. “How can you take what is normally a long game — like building... [...]