Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities [Podcast]

MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’. Daniel Burstein says, “Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational... [...]