The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: 3 steps to help you test smarter, not harder”. Amy Tulley says, “2014 is here and with it opens a new year full of many opportunities to test. We are presented with a clean slate. Any missed opportunities or “we should’ve tested that” are in the past. This post will help you with the basic steps to learn how to approach testing in order to test smarter, not harder, when setting up your tests in 2014. Step #1. Develop key performance indicators first Every test begins with an idea on how to make a webpage or email... [...]

The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”. Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.” Trust me, you’re not alone. I think like that also and I’m here to tell you that it’s alright. It pays to be skeptical in the marketing world. To me, skepticism is just another way of saying you pay close attention to details. After all, it’s the details that help you discover why people buy your products”. Testing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page. But first, let’s review the research notes for some background information on the test. Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”. Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you improve your own A/B testing. While Tuesday’s post was exciting, today’s post is a word of caution. Essentially, I’ll discuss what we (intentionally) did wrong so you can learn from our mistakes. By running a split test publicly for teaching purposes,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”. Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most? Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling. This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 steps for laying your value prop testing groundwork”. Eric Coffman says, “In a recent blog post, a colleague of mine, Spencer Whiting, spoke to the reasons we need to avoid marketing strategies driven by the HIPPOs (Highest Paid Person’s Opinion) of our companies and the “company logic” that most often supports their viewpoints. It’s often that a limited number of well-paid individuals at companies have the power to shape the marketing strategies that influence customer perceptions of your products,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 3 takeaways from 2013”. John Tackett says, “As of tomorrow, 2013 is officially a wrap. I’m not ready to start singing “Auld Lang Syne” just yet though. Personally, the end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before”. Conversion Rate Optimization: 3 takeaways from 2013 MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 4 tips for testing subject lines to help you win the inbox battle”. Taylor Kennedy says, ““What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. For email marketers, the opposite concept is generally the rule.... [...]

The latest ‘MarketingExperiments’ blog post is titled “Blog Analytics: How do you measure the company blog’s performance?”. John Tackett says, “Measuring the performance of your company’s blog is not easy. In truth, I would say the endeavor is an exercise in the illusive. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. There are different topics covered in blog posts, the appeal of those topics to your audience, add in the frequency of posts and multiple authors, and any true measurement becomes difficult, if not impossible... [...]