Charlie Cook’s latest blog post is titled “3 Email Copywriting Tips for Business Owners”. Cook says, “I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought. If the sender is someone I don’t know and the subject is about something”. 3 Email Copywriting Tips for Business Owners Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “5 Steps To Getting Over Your Fear of Cold Calling”. Cook says, “Everyone’s afraid of the unknown. It’s natural. Personally I won’t eat squid…not because I don’t like it but, I’m afraid of what it might taste like. But that’s just plain silly. Use the 5 steps below to get the clients you want by using the”. 5 Steps To Getting Over Your Fear of Cold Calling Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “The Biggest Lie You Were Told About SEO”. Cook says, “The truth is we’re all lazy! Me too! If I could take a pill and instantly be as strong as superman, and avoid having to spend hours working out at the gym each week and could avoid curtailing my urges to eat cookies all day long and still stay svelte and healthy, hey I’d go for it”. The Biggest Lie You Were Told About SEO Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “7 Steps To Web Marketing Success”. Cook says, “Want to be successful online? The key is to get the basics right and put together a web marketing plan and stick to it, using proven strategies. Here are 7 essential steps to get you started”. 7 Steps To Web Marketing Success Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “What’s The One Thing That’s Holding Your Business Back?”. Cook says, “Did you read the book, “Bringing Down The House”? It’s a good read about how a MIT graduate and a half dozen colleagues took a handful of Vegas casinos for millions. The ringleader of the group was trained as a mechanical engineer, who you’d think wouldn’t know a thing about gambling”. What’s The One Thing That’s Holding Your Business Back? Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “6 Steps To A Better Selling Brand”. Cook says, “How you dress affects how people see you. And the same is true with your brand. What you name your company, how you talk about your business and what you share determines whether your prospects want to do business with you. Start with these 6 steps to shape your brand and attract more buyers”. 6 Steps To A Better Selling Brand Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “The Single Biggest Marketing Mistake”. Cook says, “It happened so quickly I didn’t know what hit me. One minute I was paddling my kayak downstream, the next I was upside down dragging my head along the bottom of the river. It’s true, I did have a helmet on, but that didn’t seem to make the rocks I was bumping into feel any softer”. The Single Biggest Marketing Mistake Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “7 Steps To Close More Sales”. Cook says, “Most small business owners kill over 50% of sales because they don’t understand the simple steps to walking prospects through the sales process. Hint: it’s a lot easier when you have a structured set of steps to guide prospects than when you’re blundering in the dark”. 7 Steps To Close More Sales Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “7 Steps to Make Your Advertising Work”. Cook says, “Most people hate advertising, that is most small business owners hat it because it doesn’t bring in any sales and most prospects hat it because the small business advertising they see is so boring and lame it just turns them off. The good news is the bar set my your competition is so low, that it’s incredibly easy to stand out and generate more sales with your advertising”. 7 Steps to Make Your Advertising Work Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “The Brown Egg Marketing Effect”. Cook says, “The Saturday before Easter, a week and a half ago, my family gathered in our kitchen to dye eggs. And in honor of their departed grandfather, Frank, one of my children (now in their 20s) dyes an egg. With all the bright colored dyes on the table, it’s a tradition to take one egg and dip it in every color”. The Brown Egg Marketing Effect Marketing for Success  [...]