Content Marketing Institute has published a new video ‘Don’t Believe the AI Headline Hype’ featuring Robert Rose. The CMI team says, “In a new book that’s being written in real-time, OpenAI’s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI — once the technology reaches its next stage of development. Rather than panicking about a dystopian future, Robert Rose suggests focusing on how you might adapt and rise to the occasion.” Content Marketing Institute  [...]

In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving conversion rates. Content Marketing Institute has published a new video ‘Marketing IS Content Marketing’ featuring Robert Rose. The CMI team says, “When we began this journey a little more than a dozen years ago – we believed... [...]